The Story Behind Our New Brand
Our journey started in year 2021 with a passion for florals that bloomed into something beautiful β a space where we could share the art of floral design through workshops, courses, and creating stunning arrangements for events and weddings. Inspo, The Floral Atelier grew from that love, becoming a place for those who seek to dive deeper into the world of flowers, whether for special occasions or to learn the craft themselves.
But as we spent more time surrounded by natureβs beauty, we realized something. Flowers arenβt just for big occasionsβtheyβre for lifeβs everyday moments too. Whether itβs celebrating a birthday, marking an anniversary, offering a heartfelt βget well soon,β or sharing in someoneβs achievements with a simple βcongratulations,β flowers have the power to brighten any day.
Thatβs where Alora Fleur comes in.
Alora Fleur was born out of our desire to bring flowers into your daily life, with bespoke arrangements for every occasion. What sets us apart is our approach to design. We blend traditional floristry with modern aesthetics to create arrangements that are as unique as the people receiving them. From spontaneous surprises to meaningful celebrations, our everyday flowers are designed to make each moment feel a little more special.
Whilst Inspo, The Floral Atelier continues to offer workshops, courses, and bespoke event styling.
Two brands, one love for flowersβeach with a distinct purpose but both rooted in the same passion. Weβre excited to share this next chapter with you, bringing beauty, inspiration, and connection through flowers, no matter the occasion.